Exhibitor Spotlight: Dermot Byrne, Industry Marketing Director, Automotive & Transportation, TTI

Dermot has worked for TTI Europe for six years, initially joining as a Business Development Manager for connector products. Since 2013 he has been TTI’s Industry Marketing Director for Automotive & Transportation for the European region. Prior to TTI, Dermot spent 15 years at connector manufacturer, Molex, in various industry, distribution and product marketing roles. He also spent nine years as an Electronics Design Engineer for Philips Consumer Electronics. Dermot is an electronic engineering graduate from the University College Dublin in Ireland. 

Please tell us about your current role. What are your key focus areas and responsibilities? 

The primary focus of my present role is to understand the future component needs of the automotive, electric vehicle and commercial vehicle customers and to ensure that TTI has the best-possible supplier/product line card to meet those requirements. By engaging early with our key suppliers, TTI aims to be the first distributor offering the newest connector, e-mech, passive and discrete product components to the market. Having early access to the latest technologies across multiple suppliers enables TTI to help customers select the right solutions for their applications and ensure products will be available when they go into full production. 

What inspired you to join this company? 

I had engaged in the past with many different European distributors, and TTI always attracted me as the preferred distribution partner. Compared with others, it is clearly a specialist in connector, e-mech, passive and discrete technologies and has always been willing to invest in new technologies from its key suppliers. The stable management team and their willingness to invest in additional industry marketing and business development resources to target new markets in electric vehicles, industrial robotics and commercial aerospace convinced me that this was a company focused on the future. 

What do you think sets your company apart from your competitors? 

TTI’s focus is on connector, e-mech, passive and discrete technologies and we are a key partner of all our suppliers. Typically, TTI ranks first or second within the distribution network of any of our key suppliers. Our focused line card means that our sales team are knowledgeable about the offer of each of the key supply partners, and our willingness to invest in inventory means the products are available when customers start working on new product designs. In addition, our logistics specialists can work with larger and medium-size customers to find logistics solutions that benefit both companies. 

What are the key opportunities and challenges your company faces at present? 

The electrification of the vehicle powertrain and the move towards autonomous vehicles are two major opportunities for TTI in the automotive and transportation markets. These trends are driving manufacturers to develop new component technology, and increasing the volume of components used in vehicles. TTI is responding to this challenge by increasing our investment in the high-voltage connector, relay and passive products that will be needed by engineers, and doubling the capacity of our warehouse in Germany to be able to support the needs of regional customers. 

Are there any new technology developments that you are working on at the moment? Can you tell us about them? 

As a distributor, TTI relies on the technology developments from our key suppliers. Nevertheless, by engaging early with these suppliers, TTI aims to be first to market with new high-voltage solutions such as connector systems for electrical vehicle charging, high-voltage relays and fuses for switching applications, storage capacitors for battery applications and power resistors, and inductors and sensors for battery management systems. We are also selectively adding franchises to our portfolio to expand our offering of connector, switch, sensor and power supply design solutions to the market. 

What would you say most excites you about your role? 

The automotive and transportation markets are going through a period of dynamic change. Established OEMs are being challenged by startup companies and this is providing TTI with great opportunities to work with new technologies and new companies in the industry. TTI’s commitment to be involved at the front end of these developments makes it an exciting time to be involved in this industry. 

How do you think the industry will develop within the next five years? Can you tell us about the key trends emerging? 

Recent government announcements about banning combustion engines and introducing emission-free zones around cities by 2025 or 2030 means that manufacturers of cars, scooters, trucks, buses, and agricultural and construction vehicles will start switching to electric- and hybrid-powered vehicles. We are already seeing significant movement towards electric propulsion in buses and light commercial vehicles and we expect this to accelerate into other applications over the coming five years.

What do you hope to achieve at the show next year, and what connections do you hope to make? 

At the 2018 show we are looking forward to showcasing many of our key suppliers and making new customers aware of the range of design solutions that TTI can offer to the electric vehicle market. We also want to take the opportunity to introduce many of our existing customers to key contacts within TTI and within our supplier base.

TTI will be exhibiting on stand 428 at Electric & Hybrid Vehicle Technology Expo Europe.


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