Exhibitor Interview: Alfred Werndl, CEO, Heinzinger Electronic GmbH
Ahead of exhibiting at our co-located show, The Battery Show Europe we caught up with CEO of Heinzinger Electronic GmbH, Alfred Werndl about his role as CEO, the emerging e-mobility market and what sets his company apart from the others.
Born in 1963, Alfred Werndl started his working life with an apprenticeship as a skilled worker in electronics. After that, he graduated from the Technical University of Munich as an engineer for electronics and automation. Afterwards, Werndl held a number of positions related to product management in an electronics environment, until a management buy-out enabled him to start his own business in re-establishing Heinzinger electronic GmbH. Since this time, Werndl has been focusing on DC power supply business and has brought the company up to what it is today: a worldwide acting product company serving future markets and branches.
Please tell us about your current role. What are your key focus areas and responsibilities?
As the managing director and owner of Heinzinger electronic, I am today in charge of around 80 people working in development, operations, sales and service. We focus on power supplies for DC high voltage, automotive and e-mobility test stands as well as particle accelerators and industry.
What inspired you to join/start this company?
The real inspiration were the people that I knew at the time. It has always been exciting to work with such a highly motivated and professional team and develop products for the customers’ and market’s needs.
What do you think sets your company apart from your competitors?
This customer-focused mentality is exactly what may differentiate us from others. Aside from our flexibility in how we respond to the needs of our customers, the know-how of almost six decades is an advantage that cannot easily be topped. From the technical side of our test bench power supplies, I can say that there is no compatible solution on the market that can reach such dynamic behaviour of the output in battery test cycles.
What are the key opportunities and challenges your company faces at present?
The e-mobility sector – one of the main markets we serve – is exploding right now. This is an opportunity and a challenge in one. We need to be fast enough to bring verified and well-proven products onto the market, and now.
Are there any new technology developments that you are working on at the moment? Can you tell us about them?
Besides serving the market with currently needed quality products for automotive test stands and medical accelerators, we are working on future products in parallel. New in DC high voltage are digitally regulated power supplies, and we have already started in this area with some preferred variants up to 10,000 volts. Within the coming years, we will have a full product range up to a few 100,000 volts.
What would you say most excites you about your role?
The most exciting thing is to see your “babies” growing up. As I am a product manager by heart, nothing thrills me more than having market success with well-defined and well-engineered products. And – as the owner of course – seeing the revenue coming out of this work, which enables further growth.
How do you think the industry will develop within the next five years? Can you tell us about the key trends emerging?
For us, the most important emerging market is the e-mobility market, later on combined with smart grid applications. This will lead to a worldwide re-evaluation of existing structures in energy supply and create further opportunities in business. At the same time, this will be good for our planet.
What do you hope to achieve at the show next year, and what connections do you hope to make?
Specialised shows such as The Battery Show always address people that are directly involved in the same technical surrounding. So we expect to further market our brand in the e-mobility and battery sector and get good opportunities to talk to experts. This is essential to find future customers, but also to be able to create the right products by understanding the actual market needs and trends.
Heinzinger will be exhibiting at The Battery Show Europe 2018 at stand 214.